Haier taking a chinese company global

The two sides will jointly explore how to promote the supply-side structural reform, accelerate the construction of modern logistics, improve the effectiveness of supply for transportation, etc.

Haier taking a chinese company global

Read on to learn how he transformed the once-bankrupt company into a global force it is today.

Haier taking a chinese company global

Brief background Zhang Ruimin was born on Jan. He worked at a construction factory in Qingdao and quickly learned the ins and outs of the system by sheer determination. He was soon promoted to deputy director in just 12 years working at the factory. He realized that the poor quality was a big factor why their products failed to make sales and impressions.

In a bid to turn things around, he invited factory workers to destroy substandard refrigerators that the company made, which left an impression.

Haier Taking a Chinese company global | Essay Example

Soon enough, the emphasis was put on making quality products. InQingdao Refrigerator recorded an average of 83 percent sales growth that year, per Funding Universe. Career at Haier Group Haier grew to more than just being an appliances maker.

It now provides services such as water safety tips and other areas how to improve quality of life in China and other developing nations. Haier has also customized its products according to the needs of a particular region or country.

In Pakistan, Haier washing machines are larger to accommodate the washing of Pakistani robes, while in China, they feature a large hose to wash vegetables in some farms.

In the age of the internet, the CEO wondered how Haier can get customer insights.

Haier taking a chinese company global

They used to do calls and ask customers to answer questionnaires, but the changing times mean the method must be refreshed.

The strategy worked, and they have managed to sell more than 10, television sets online in just 24 hours. In line with this, the company is selling up to million D-shares D is for Deutschland.

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The main aim is to promote Haier globally and hopefully invite more investors. Milestones and achievements Zhang Ruimin was the first Chinese entrepreneur to give a speech at Harvard, per Thinkers As proven by his track record, lack of education and taking over a struggling company are no valid reasons for not striving harder.

His thoughts are always forward-looking; that is why Haier has strongly cemented its place in the appliances industry.Whirlpool Corp. stock price, stock quotes and financial overviews from MarketWatch. 3 Hours Ago.

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