Flabbergasted, the man dashes off to tell his friend. As they both rush back to find the talking dog, his friend asks, "A talking dog?
How to Create Human-Centered Site Designs December 11, Designing for customer experience CX can be a balancing act between the limitations of technology and the complexity of human behavior. Web designers and developers have to create websites that are not only functional, but also emotional.
But it can be a challenge for designers to find that balance, and many struggle to create sites that really drive ROI while still remaining user friendly and accessible on multiple screens and devices. In his book The Purpose EconomyAaron Hurst argues that the future of design and the customer experience should focus more on humanity — emotion, behavior, psychology, and so on — rather than technology.
But Hurst believes that humanity is the key to successful design. We often think of design as primarily qualitative, meaning that every behavior, action, conversion, and so on can be measured objectively. If someone clicks on a certain button, we can track that analytically. If certain buttons receive more clicks than others, we take note.
We can even rearrange menu items, images, button locations, colors, logos, fonts, and any element of a page to reflect the actions of the user. As in, we design based on what we see the user do, not on necessarily what they want to do.
In other words, designers often think of the action, rather than the inherent motivation. Motivation is a problem that baffles marketers, designers, business owners, and psychologists alike.
So how are designers supposed to understand the complexities of the human mind? What more do you need? To him, human-centered design is about impact and empathy. The answer, to some degree, is found in the customer experience. How Humanity Impacts the Customer Experience Customer experience — the interactions that customers have with your organization across various touchpoints, like a website — is vital to sales and engagement.
What makes CX so important? Or, maybe a better question is this: What makes successful CX so important?
Because not all CX is successful. Not everyone who sets out to design a customer-focused website achieves their end goal. In order to achieve truly human-centered design, you have to start with the human —the user on the other end.
This means that designers need three things when considering CX: Empathy — What emotions led the user here? What emotions will keep them here?
Customer journey — How will the website meet their emotional needs? Navigation — How will they get to the end goal the met need practically? Is the button in a location that allows them easy access? Customer experience is typically made up of three elements: Needs being met, ease of use, and enjoyability.
This, of course, is part of understanding the customer journey. One step that many designers fail to take when working with clients or on their own projects is customer journey mapping. Anyone with a computer and access to the Internet can build a website.
To set yourself apart as a designer, you have to show that you understand the end goals of the client and their audience. And finally, you have to know how to build a website that has practical navigation.
Even if you understood the underlying motives of the end user, and you knew exactly where they needed to go, you could still miss the mark by forgetting to give them practical steps to get there.
Is it a landing page? Is it a menu item? Is it a conversion button? Here are a few tips for getting started. There are people out there who have already done some of that work for you, you just have to find it.We chose the term customer because it is more expansive 1 Customer-Centered Web Design 4 Foundations of Web Site Design Motors, for example, must manage its customer experience for more than end-customer, supplier, and distributor Web sites.
Government sites, with responsibilities to help the citizenry and other agencies, need. Customer-Centered Web Design: More Than a Good Idea The World Wide Web is no longer a novelty. To many companies and organizations, the Web is a necessity, the foundation of their businesses.
A Definition of Customer-Centric. Customer-centric, in theory, is fairly ashio-midori.com, businesses that take a customer-centric approach do more than say they put their customers first; they make it a priority to provide an exceptional customer experience at the point of sale and after the sale to increase profits and gain a competitive edge.
A customer-centric Web design is one that leads to conversion: a sale, a request for more information or a registration. Without being pushy, the customer should be able to close his visit with the hoped-for result from just about anywhere in the site.
a| Part I. Foundations of web site design: 1. Customer-centered web design: more than a good idea -- 2. Making the most of web design patterns -- 3. Knowing your customers: principles and techniques -- 4. out of 5 stars The Design of Sites: Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience This is a text to be used at New England Institute of Technology next quarter/5(27).